http://www.perriersecretplace.com/

Perrier’s new Secret Bottle campaign includes this very cool interactive site in which you navigate through an elaborate party including a hip band, dancing, bars with “outgoing” bartenders, high-stakes poker games and other shenanigans. The key is to switch to as many different point-of-views as possible in order to find the secret bottle of Perrier. No idea why it’s so secret, but this is a very interesting approach to developing some intrigue for a classy brand.

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