That’s one way to describe this truly jawdropping, freakishly awesome show by Hot Wheels and Muse Amsterdam, projected on the Custom house in Sydney. 3D projection mapping has become a new, fascinating form of guerilla advertising which basically features a projected show on a building making it appear to be part of the show by blowing up, falling apart and much more. These effects plus the heightened audio give the viewer a sense of reality, even though the show is obviously created for amusement.
Here’s a simpler version of the concept developed by Take 2 in Kansas City featured during Halloween at a First Friday art gallery event which actually tends to freak a few people out. Enjoy.

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