If you can, you’ll get a little something special in return. This awesome out-of-home concept from Crispin which features the classic “Kraft noodle” in digital form will actually detect someone smiling and return the favor. This is definitely a step away from your everyday billboard with a clever headline or dazzling artwork as it’s a way for anyone, not just the primary target to interact with the brand in a very memorable way. Notice the reactions from those passing by when they get something back from a perceived everyday advertisement, even if it’s just a noodle curving into the shape of a smile. Just knowing that the ad can see you and react is cool enough to tell your friend, neighbor, co-worker that your received something very unexpected today!