He starts in New York and ends up in San Fran. In what seems like a couple days. We see DC, Chicago, Midwestern corn fields, Rocky Mountains, and Vegas. The only constant? His Levis jeans which are featured briefly up close at the end including a “bucket list” in his pocket. Accident? I think not. It’s smart, entertaining advertising if you ask me. Not punching you in the face with a product but entertaining you with a cool video, the same kind of video you search for on the web, receive from your friends or run across randomly everyday. And message isn’t so in your face either. Just associating a pair of clothing with a cool, inspiring idea. Walking across the country.