Yes billboard coupons. That’s James Ready Beer’s idea for saving it’s fans money in tough times. All you need is a keen eye, a camera phone and maybe a GPS device. And where do you spend that extra money you save? James Ready Beer of course! Not a bad idea teaming up with local businesses either. Sharing media space is a brilliant idea mainly if the two different brands compliment themselves in some way. It may not be a good idea for beer to pair up with a hair and nail salon. Or a jewelry store to team up with a brand of 10W30 Motor Oil. Or who knows maybe it could be?

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