I’ve never really looked to far past New Balance for being just great running shoes but this new campaign from Mother, NY gives you a daily dose of NB’s 2010 seemingly endless line of street shoes for the entire year. The website http://newbalance365.com/ includes a monthly calendar filled with “off the wall” 20 second films which feature different shoes for men and women. The film’s playful abstractness of it’s quick skits and scenarios give the brand a flavor of it’s own.

Advertisements